AVN Distributor Feature
Interview with: SexToyDistributing.com Wholesale Supervisor Morgan Panzino
1.How has the distributor model changed since you’ve been in the business?
We have not seen a major shift in how distributors run their business, which leaves opportunities for innovation, especially when addressing customers’ current needs. We hear that customers want better shipping prices, lower product prices, order processing automation and marketing materials to help improve their sales. We are happy to change as the industry changes, of course, and lead the way when we can.
2.There are so many manufacturers now and so many products—do you think that distributors sometimes feel overwhelmed? How do you focus?
Distributors should never feel overwhelmed by the amount of new products; they should be excited! We try our best to focus on providing a premium customer service experience to every one of our clients. We focus on each customer interaction and provide them with the best possible solutions and answers to their inquiries.
- Some adult distributors are now creating their own products. What factors drive them most to take this step?
Distributors are looking to separate themselves in a crowded market. Some are tired of being pushed around by manufacturers who are no longer the partners they used be – or had hoped they would be. In today’s market, this is an opportunity for new manufacturers to provide distributors with what they need. It opens the door to private-label opportunities or exclusives.
- What do you look for when you decide to start carrying a new brand?
There are a few contributing factors that come into play when we decide to carry a new brand. One detail we look at is what is trending in the market. We focus on where the industry is moving, as well as the changes in the desires of the consumer. We also ensure that we are providing our customers with well-built items and quality materials that come from companies that are reliable and easy to work with.
- As sex toys become more acceptable in society, mainstream companies are moving in on the adult boutique turf. How can distributors help their clients compete?
Distributors can help their mainstream clients by providing top-notch items that serve every avenue of the adult toy environment. Whether that means something vanilla, like massagers or mini vibes, to kinkier items like deprivation hoods or sounding devices. We are making it all acceptable, and ensuring we are providing the best inventory at the lowest prices. We are most excited to introduce the Shegasm, a new innovative pleasure device designed for unique clitoral stimulation that is great for beginners as well as sex toy connoisseurs.
6.Speaking in generalities, what are pleasure product manufacturers doing right, and what are they doing wrong?
One great thing we are noticing is that some manufacturers are carving out niches to differentiate themselves in the crowded market, which can help their long-term success. Other manufacturers have lost their creative edge, which can dramatically affect their standing among buyers and popularity among consumers.