HUNTINGTON BEACH, Calif.—SexToyDistributing.com has reported an incredible sales surge following release of the film version of the famous erotic series that inspired millions of men and women to introduce bondage into their bedrooms. Featuring a distinctly different array of BDSM products than its on-paper counterpart, Fifty Shades of Grey put special attention on floggers, paddles and restraints, which has translated into a surplus that hasn’t slowed down since its Feb. 14 release.
Known for its access to in-demand and hard-to-find BDSM brands, Sex Toy Distributing has become a go-to source for retailers looking to piggyback on the products used in the main character’s “red room of pain.” Spanking, flogging and restraint systems played a starring role in the first of what will be a three-part film series, and consumers acted fast to reenact the intense erotica they watched on the big screen.
Crimson Tied by Master Series, a set of BDSM accessories in a deep vermillion tone, received the biggest sales boost thanks to its on-trend color scheme, quality construction, and affordable price points. And Master Series, a line of durable bondage products made for more advanced and experienced users, took a close second, which made it clear that fans have moved onto the next level of BDSM play in lieu of the beginner basics that flew off shelves after the books’ initial debut more than three years ago.
“It’s fascinating to see the sales trends sparked by mainstream media and nothing rocked the industry quite like this famous erotic book series,” SexToyDistibuting.com Senior Wholesale Manager Beth Brown said. “After the hype subsided, we were curious whether or not the movie would have a similar effect, but the last month has proven that BDSM on the big screen makes a major impact. And there’s been an interesting evolution in the kinds of products that stores are keeping in stock this time around, which tells us that public’s mind has been opened even wider this time around!”
The film adaptation showcased impact play with powerful scenes that inspired shoppers to experiment with spanking, whips, feathers, floggers and other similar tools, including GreyGasms Le Plume feather ticklers and steel-enforced spanking paddles by Master Series. And sales of Strict Leather Deluxe Locking Cuffs and Suede Lined Cuffs saw a significant spike thanks in part to several deeply intimate film scenes featuring the female character being strapped and bound by thick leather wrist and ankle cuffs.
“It seems that this famous series will continue to have a lasting effect on the adult market, so it’s important for stores to diversify their offerings to include not only beginner items but also the more advanced products that now-seasoned shoppers are looking for,” Brown said. “The focus this time around is on quality, attention to detail, and visual (and physical) impact—not just the color gray. Stores are responding to the demand by stocking the full Master Series line, as well as key items from other trusted bondage brands, which provides an attractive and sophisticated variety of tools, shapes and accessories at reasonable and competitive price points.”
SexToyDistributing.com provides the most in-demand and hard-to-find brands in the BDSM and fetish categories from brands including Sportsheets, Fetish Fantasy, Frisky, Master Series and Zeus Electrosex. Products include leather, rubber, padded and steel restraints; sexcessories such as ball weights, stretchers and penis plugs; bondage hoods and blindfolds; oversized dildos and plugs; and high-quality impact gear, including crops, whips and floggers.
SexToyDistributing.com also stocks the industry’s top brands and best-selling softer sex toys and accessories at the lowest wholesale prices, and is proud to offer a price match guarantee with no purchase minimums and no registration fees. The site boasts top-selling items from more than 40 brands including California Exotic Novelties, Doc Johnson, Pipedream Products, Clean Stream, Vogue, Wand Essentials, Topco, Size Matters, Prisms, and Trinity Vibes.